Herman Miller launches online store

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Herman Miller’s new online store give consumers a lot more than just the ability to buy furniture directly from the American manufacturer.

Customers can learn about designers, download product images, find authorized dealers and get behind-the-scenes details. One video highlights the making of the ubiquitous Aeron office chair; a flipbook shows the creation of the new Sayl chair by Yves Behar.

Hello Design, a Culver City interactive design company, partnered with architectural photographer Juergen Nogai to create the visually arresting online store. Even if you don’t want to shop, you can still learn something.

-- Lisa Boone

Herman Miller