TV & VIDEO - Aug. 2, 1988

Speaking of CBS, the latest metamorphosis of the network’s famous eye logo, made its debut during “60 Minutes” on Sunday night. The original full-screen, black and white eye, the network’s symbol since the 1950s, is now blue and three-dimensional and accompanied by a seven-note theme. And computer animation makes it possible to move the logo’s upper and lower crescents. Commented Jerry Goldberg, West Coast vice president of advertising and promotion for the CBS Broadcast Group: “We don’t tamper with the shape of the eye. This has in its feeling and its final resolve a classic dignity. But that doesn’t mean stodgy.”