Return of the Flap?
- Share via
After fading fast at the summer box office, George Romero’s “Monkey Shines” is due for videocassette release Dec. 29. And it’s coming complete with a new wave of ads--including one in the movie magazine Premiere--featuring the same text that sparked angry protests from the handicapped community last July. To wit: “Once there was a man whose prison was a chair. The man had a monkey, they made the strangest pair. . . . “
The flap over the marketing of the Orion chiller--about a disabled man using his simian attendant to take revenge on his enemies--led to wheelchair protests outside the Hollywood Pacific Theater. After meeting with leaders from organizations for the handicapped, Orion chief Mike Medavoy purged the offending ad copy.
But . . . Larry Hilford, chairman/CEO of Orion Home Entertainment, the company’s NYC-based video division, told us the new ads are aimed primarily at distributors and retailers. “We were not aware of any controversy.”
And: “I don’t know how much I can do at this point. It’s only a short verse--and most of the ads are out there already.”
More to Read
Only good movies
Get the Indie Focus newsletter, Mark Olsen's weekly guide to the world of cinema.
You may occasionally receive promotional content from the Los Angeles Times.