HDM Acquires Muldoon Direct: HDM Worldwide Direct,...

HDM Acquires Muldoon Direct: HDM Worldwide Direct, a Los Angeles-based marketing firm, has acquired Muldoon Direct, a New York firm specializing in catalogue marketing, for an undisclosed amount of cash. With the acquisition, HDM will have U.S. billings of $77 million, making it the seventh-largest U.S. agency based on 1988 billings. Muldoon will continue to operate under its own name. HDM Worldwide Direct is a unit of HDM Worldwide, one of the world’s largest advertising agencies.