Don’t Glorify Graffiti

I am aghast at the blatant exploitation of graffiti employed by Wells, Rich, Greene in its campaign for Herradura Tequila (“Graffiti Fills the Bill for Herradura Tequila,” Sept. 5).

The people at WRG obviously don’t realize the problems faced by local residents in fighting the blight of graffiti, otherwise they wouldn’t be pandering to the interests of their target audience.

I hope the local ad industry will eschew this repugnant and trite device. The real bad boys here are Wells, Rich, Greene. What next? A promotion to glamorize drugs and alcoholism?

RONALD TANSKY

Sherman Oaks

The writer is president of Ron Tansky Advertising.