NATION : Eastern Cuts Fares Up to 45%
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NEW YORK — Eastern Airlines, in a bid to draw more passengers as it struggles to emerge from bankruptcy, said today it will slash its fares on most domestic flights by 25% to 45% below the lowest industry rate.
“Our objective is to maximize revenues on board the airplanes. This initiative is aimed at discretionary travelers,” said George Brennan, vice president of the Texas Air Corp. unit.
“Excluding flights from the Northeast to the West, we are talking about savings between 25% and 45%,” he said.
The airline said the fares require a seven-day advance purchase and a two-night stay. The tickets are refundable, may be changed without penalty and can be used from Jan. 9 through May 1, excluding holiday blackout dates.
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