NAMES IN THE NEWS : Nike Re-Shoots Ad to Please CBS
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NEW YORK — Nike Inc. is making some changes in a commercial set to run during the Super Bowl.
Company officials said they agreed to remove NBC’s Marv Albert and Dick Enberg and Al Michaels of ABC from the commercial “The Announcers” because of pressure from CBS, which doesn’t want rival announcers on the air during its telecast.
Nike said Monday the shoe company would tape three more announcers for the spot.
“We are a major advertiser and we don’t want to be in an adversarial relationship with a major network,” said Tom Clarke, Nike’s vice president and director of marketing.
Sandy Genelius, a spokeswoman for CBS, said the network would make no comment on the matter.
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