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“Today, 10% of the U.S. population is Hispanic. . . . Fifty percent of their viewing is to Spanish-language television. Therefore, 50% of 10% will be 5%. So we believe we are getting 5% of the viewing and 1% of the advertiser revenue.” --J. William Grimes, president of Univision Holdings, owner of KMEX Channel 34 and other Spanish-language stations, in Electronic Media
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