Coke Buys Time for Olympics: Coca-Cola Co....
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From Times Staff and Wire Reports
Coke Buys Time for Olympics: Coca-Cola Co. reached agreements with both CBS and NBC for advertising rights to the 1992 Winter and Summer Olympics for a combined buy of more than $60 million. The soft-drink maker also will sponsor ads aired by the networks to promote the games as well as commercials during the Olympic broadcasts. Of course, the key Olympic buy for Coca-Cola will be in 1996, when the Summer Olympics are scheduled to take place in Coca-Cola’s back yard, Atlanta.
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