Marketing Black Films
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Let us pray that the new black film boom will not end with a low, low whimper like the last one did in the ‘70s.
One phrase in your article caught my attention: that one key to marketing black films is “maintaining open channels of communication with black-directed publications.”
I have been the editor of the Crisis magazine, the official publication of the National Assn. for the Advancement of Colored People, for six years. We have a monthly readership of more than 2 million of the Who’s Who in both black and white America. We have a lively arts section. Despite this, I have never been approached by a public relations firm or a movie studio for coverage on anything.
I wonder why?
FRED BEAUFORD
New York
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