PRICE WARS: Renting a movie is cheaper...

PRICE WARS: Renting a movie is cheaper than going to a theater, but the $11-billion-a-year video rental industry is not recession proof. Nationwide, about 2,000 video stores have closed in the past two years. “I think there’s definitely going to be a shakeout,” says Jack Sweet of Irvine-based Video Store Magazine. . . . One Lake Forest video store owner has seen business drop 45%, but he refuses to engage in a price war. The reason: Once the economy improves, he says, “It’ll come back to haunt those people because they’re going to have to raise their prices.”