Mitsubishi Reorganizes to Create Franchise Development Department
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CYPRESS — Mitsubishi Motor Sales of America Inc. has formed a franchise development department and separated its sales and marketing department into separate units in a reorganization aimed at furthering development of its dealership network.
Rick Lepley, formerly senior vice president for sales and marketing, has been appointed senior vice president for franchise development and will oversee that department.
Kevin Ormes, vice president of sales under Lepley, will now lead the sales department, while Frances Oda, who had been director of advertising under Lepley, will be director of marketing services.
All three divisions, as well as the company’s service, customer satisfaction and corporate administration divisions, will report directly to Richard D. Recchia, executive vice president and chief operating officer.
Mitsubishi Motor Sales of America is the U.S. sales, distribution and dealer development arm of Mitsubishi Motor Corp. of Japan.
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