FLICKS: In the second of a three-part...

FLICKS: In the second of a three-part series (B2) . . . Valley Briefing outlines the number of people employed and the revenue generated by the leading industry in the San Fernando Valley.

MAYORAL GAMS: One look at Richard Riordan’s quadriceps Saturday and skeptics turned to believers--about his bicycling ability, at least (B1) . . . A well-toned enthusiast, the mayor led about 350 cyclists on a 27-mile tour of the west San Fernando Valley, extolling the virtues of pedal power over horsepower.

FOR HIS FATHER: Sylmar High’s victory over Crenshaw in the City 4-A football title game last week was bittersweet for James Seidler, a senior linebacker for the Spartans. His father, Emil, died of a heart attack during the Northridge earthquake (C12) . . . Emil inspired James to play football, and his death nearly prompted the youth to quit. Instead, he dedicated his season to his father.

DECORATOR DELUXE: The creator of the Warner Center Marriott’s winter wonderland, where needy children were treated to a Christmas celebration Saturday, is a decorating maven named Farla Binder (B11) . . . Binder and her Chatsworth firm are part of a cottage industry paid to adorn homes and offices for the holidays. She’s been so busy decking other people’s halls, though, Binder hasn’t had time for her own . . . Nor the space. The Jan. 17 earthquake forced her out of her Northridge home.

DRAWING LINES: Santa Clarita parents are concerned by a proposed redrawing of elementary school boundaries that could bring pupils from a lower-income, predominantly Latino part of town to their mostly white, middle-class neighborhoods (B1) . . . Cries of racism are already being heard, and denied by families who moved to the planned community seeking a refuge from urban ills.

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Film Dollars

Entertainment industry production generates about $600 million in tax revenue for the state. Of than about $186 million is generated from expenditures in the San Fernando Valley.

Tax revenue from: Valley expenditures: 31% Expenditures in rest of state: 69% Source: Alliance of Motion Picture and Television Producers