Name Change Will Have No Impact, Finance Firm Says
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Ventura County clients of the former IDS Financial Services Inc. will not be affected by its being renamed American Express Financial Advisors, a company official reports.
The company, whose home office is in Minneapolis, received a new name and logo Jan. 1, but no personnel or policy changes are planned, according to Homer Nottingham, marketing vice president of the Ventura division.
IDS, formerly Investors Diversified Services, has been an American Express subsidiary since 1984. The unit markets investments and insurance.
“We think the American Express name will increase recognition of our financial planning services,” Nottingham said.
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