Ad Ratings

Walt Disney Co.’s “Flubber” led the Saturday morning advertising blitz Nov. 15, airing 17 network television commercials for a total of 30.2 rating points. Two other kid-oriented movies were top network advertisers that morning. A look at the top 10:

*--*

Product Household rating* Ads shown Walt Disney’s “Flubber” 30.2 17 Mattel’s Barbie 24.5 15 Walt Disney’s “Little Mermaid” 19.4 9 20th Century Fox’s “Anastasia” 18.8 10 Lever Bros’. Caress soap 18.5 7 Mattel’s Barbie play sets 17.2 11 Mattel’s Barbie vehicles 17.2 11 Mattel’s Fashion Magic play sets 16.7 11 Coca-Cola’s Sprite 15.5 6 McDonald’s restaurants 15.2 8

*--*

* Each rating point represents 980,000 TV homes.

Source: Nielsen Media Research, Monitor-Plus service