Ad Ratings
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Barbie was the queen of Saturday morning TV on Oct. 18. Mattel aired 26 commercials for the fashion doll on network television that morning, for a total of 46.5 rating points. Here are the top advertisers for those hours of children’s programming:
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Product Household rating* Ads shown Mattel’s Barbie 46.5 26 McDonald’s restaurants 28.2 13 Burger King restaurants 27.2 15 Galoob Micro-Machines 23 17 Mattel’s Fashion Magic 20.6 15 Mattel’s California Roller Girl 19.6 14 Walt Disney’s “The Little Mermaid” 17.2 8 Lever Bros.’ Caress soap 16.6 7 Lego building sets 15.5 8 Chef Boyardee pasta 12.9 6
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* Each rating point represents 980,000 TV homes
Source: Nielsen Media Research Monitor-Plus Service
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