Ad Ratings
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McDonald’s reached more prime-time viewers in the Los Angeles market than other advertisers did during the week of Oct. 2-26. Top-rated advertised brands during the period:
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Brand Household rating* Ads shown McDonald’s restaurants 539.7 69 Burger King restaurants 487.0 66 MCI Communications 303.1 27 Honda Accord 281.3 53 Subway restaurants 255.4 75 Radio Shack 182.1 18 Acura TL Series 178.6 31 Visa credit card 173.9 17 Burlington Coat Factory 172.7 29 “Red Corner” movie 164.4 23
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* Each rating point represents 50,092 TV homes
Source: Nielsen Media Research, Monitor-Plus Service
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