Sumitomo Reviewing Campaign Strategies

Sumitomo Bank of California said Wednesday it is conducting an “in-depth” review of its Latino and African American advertising services. The review is slated to be completed before the end of the year. The company said it would focus on “agency strategic planning skills, advertising effectiveness and creativity, and community involvement in California.” Torrance-based Saatchi & Saatchi Pacific handles general market advertising for Sumitomo, the nation’s sixth-largest bank with $5.2 billion in assets.