Activists Want Fur Sellers to Disclose How Animals Are Killed

An activist group launched a campaign Wednesday to require the city’s fur sellers to include a label on the their products detailing how the animals died.

The group, Consumer’s Right to Informed Choices, said retailers lie to clients and tell them the animals are put to sleep like household pets when in reality they suffer a much more gruesome death.

The proposed credit card-sized label would read: “Consumer Notice: This product is made with fur from animals that may have been killed by electrocution, gassing, neck breaking, poisoning, clubbing, stomping or drowning and may have been trapped in steel-jaw leghold traps.”

The group said it has begun to gather the required 2,000 voter signatures to place the measure on the March 2, 1999, ballot in the Beverly Hills municipal election.