Bic to Add Products:
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Bic, maker of disposable pens, cigarette lighters and razors, said it will boost spending 8% to $136 million and unveil two new products this year as it fights to increase sales. The French company said it wants to position the Bic Plus razor and Spicy Mini lighter in a higher price category than its comparable products. The Bic Plus, which the company says has a special coating to ease the shaving process, will go on sale in the U.S. in September, priced at 32 cents, nearly twice the price of the Bic Single razor. The Spicy Mini lighter is to go on sale in Europe at the end of June. Bic did not outline plans for U.S. sales.
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