AD RATINGS
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Mattel’s Barbie doll was the queen of Saturday morning television advertising on Oct. 18, with 20 commercials for 29.4 rating points. Here are the top Saturday morning advertisers that day.
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x x Household Ads Rank Brand/product rating* shown 1 Mattel’s Barbie doll 29.4 20 2 McDonald’s restaurants 24.2 16 3 Burger King restaurants 23.3 17 4 Office of National Drug Control Policy 19.2 9 5 Walt Disney Co. “Simba’s Pride” video 15.5 9 6 Walt Disney Co. “Bug’s Life” movie 15.1 9 7 Mattel’s Barbie playsets 14.2 9 8 Campbell’s Franco-American pasta dinners 13.5 13 9 Lego building sets 13.4 8 10 Mattel’s Cabbage Patch Kids dolls 12.9 9
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* each rating point represents 994,000 TV homes
Source: Nielsen Media Research, Monitor-Plus service
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