Autobytel.com, Performance West Ink Deal
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In a first for an online car buying program, Irvine-based Autobytel.com has signed a deal to become the exclusive Internet service for Performance West Group, creators of such high-performance vehicles as the Shelby S.P. 360 Durango sport-utility vehicle and the Chevrolet Searing Silverado pickup.
The partnership, said Autobytel.com President Mark Lorimer, “is emblematic of the changes happening in the automotive industry.”
It marks “the first time automotive enthusiasts will be able to quickly and easily shop for high-performance vehicles” on the Internet, said Larry Weiner, Performance West Group’s executive vice president.
Performance West, based in Vista, works closely with manufacturers to design production vehicles featuring the latest aftermarket products, trends and technology. The company won the Popular Mechanics Automobile Editor’s Choice Award at the 33rd Specialty Equipment Market Assn. Show in Las Vegas last week for the Searing Silverado, a specially modified, high-performance version of the Silverado pickup.
