Standard Media Files for Bankruptcy

Standard Media Inc., parent company of the once-highflying dot-com magazine the Industry Standard, filed for bankruptcy protection, one week after it ceased publication and laid off most of its staff.

Clerks at the U.S. Bankruptcy Court in San Francisco confirmed the filing, which set the stage for the court to supervise the sale of Standard Media’s assets, including the magazine’s subscriber list, trademarks, computers and office furniture.

Officials at Standard Media declined to comment on the filing. But Chief Operating Officer Ann-Marie McGowan was quoted on the company’s Web site as saying there was “considerable interest” in the company’s remaining assets from both investors and media companies, some of which might be interested in restarting the magazine.