Wal-Mart Launches Newspaper Ad Blitz
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Wal-Mart Stores Inc., hurt by sluggish sales over the Thanksgiving holiday weekend, launched a rare advertising blitz in newspapers across the United States touting price cuts.
The No. 1 U.S. retailer took out full-page color ads in newspapers in as many as 50 markets to promote price cuts of up to a third on such diverse products as portable DVD players, appliances, tools and Elmo toys.
The ad campaign follows poor November sales reported by the retailer.
Shares of Bentonville, Ark.-based Wal-Mart fell 7 cents to $52.93 on the New York Stock Exchange.
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