AMD Chief Ruiz Seeks ‘Duopoly’ With Intel

Advanced Micro Devices Inc. Chief Executive Hector Ruiz laid out a plan to break what he called the monopolistic grip on the microprocessor industry by Intel Corp., saying he wanted a “true duopoly” with its archrival within five years.

He said AMD, based in Sunnyvale, Calif., accounted for less than 10% of the dollars spent on microprocessors but would ratchet that share up to 25% or more through both differentiated product development and a more cost-efficient internal organization.

“We think over a period of three to five years we can accomplish a solid position in a true duopoly as opposed to a monopoly,” Ruiz said in an interview.

His comments came on the eve of today’s widely anticipated business update by Intel, the world’s largest chip maker.