Warner to Sell Discount DVDs in China

Taking its battle against piracy of films and music to the front lines, Warner Home Video said it would sell cut-rate DVDs in China in a bid to compete on counterfeiters’ home turf.

Basic DVDs, to be available shortly after a film’s theatrical release, will sell in China for as little as 22 yuan ($2.65), the company said. That’s still more than the pirated versions readily available in China for 8 yuan. Warner hopes its efforts will persuade the government to do more to stamp out the fakes.