Dell Ends Higher-Priced Line of Music Players
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From Bloomberg News
Dell Inc. said it stopped selling its higher-priced digital music players last month after they failed to be competitive with Apple Computer Inc.’s iPod.
Round Rock, Texas-based Dell stopped offering three Digital Jukebox players -- hard drive-based devices that sell for $200 to $300.
The company will continue to sell the $99 DJ Ditty.
The decision underscores the difficulty of unseating the bestselling iPod. Dell introduced the music players in 2003 as part of a strategy to expand sales beyond desktop PCs.