Disney, Payless in themed footwear deal
- Share via
From the Associated Press
Walt Disney Co. said it would work with Payless ShoeSource Inc. on a line of Disney-themed footwear as part of a deal that cuts out the licensing middleman and has the companies working more closely together on shoe design and marketing.
The direct-to-retail agreement calls for Burbank-based Disney to collaborate with Payless to develop and sell shoes exclusively in 4,600 Payless stores and on Payless.com.
Inside the business of entertainment
The Wide Shot brings you news, analysis and insights on everything from streaming wars to production — and what it all means for the future.
You may occasionally receive promotional content from the Los Angeles Times.
