Name that fish, for $500,000
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An auction of rights to name 10 newly discovered species of fish has raised more than $2 million for conservation efforts in eastern Indonesia, a record for an event of its type.
The black-tie soiree, hosted by Prince Albert II in Monte Carlo and sponsored by Conservation International and the Monaco-Asia Society, featured species found last year in the Bird’s Head Seascape, on Indonesia’s Papua province.
Opening bids for the naming rights ranged from $500,000 for a Hemiscyllium shark to $50,000 for the Pseudanthias fairy basslet. The winners and the names they chose were not disclosed.
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