Sarah Chung Park’s Journey to Reshaping the Beauty Industry
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Sarah Chung Park, CEO and Founder, Landing International Inc.
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Sarah Chung Park, CEO and Founder of Landing International Inc., shares insights into her entrepreneurial journey and the guiding philosophy behind her beauty company. With a background that fosters empathy, Park approaches her business with the same care as introducing a new friend to the market. Her transition from a career in law to entrepreneurship, moving from New York to Los Angeles, allowed her to leverage her expertise in beauty and international distribution.
Through Landing International, Park is helping shift the global perception of K-beauty from a trend to a respected industry, with brands like COSRX and Mixsoon at the forefront of this transformation.
Park underscores the importance of avoiding burnout through effective compartmentalization, addressing imposter syndrome, and maintaining focus on providing genuine value to customers— a critical mistake she sees many brands make. She advises newcomers to carve out a niche by understanding the market landscape and identifying unmet needs, ensuring differentiation and long-term success in a competitive space.
