Amazon launches the Fire Phone at special event

Amazon CEO Jeff Bezos holds up the new Amazon Fire Phone at its unveiling in Seattle.  (Ted S. Warren / Associated Press)

Amazon CEO Jeff Bezos talks about the camera on the Amazon Fire Phone at an event in Seattle.   (Ted S. Warren / Associated Press)

Amazon CEO Jeff Bezos talks about the new Fire Phone’s Firefly feature, which lets the user take photos of objects, numbers, artwork or books and have the phone recognize the item.  (Ted S. Warren / Associated Press)

Amazon CEO Jeff Bezos shows off the app grid on the new Amazon Fire Phone at a launch event in Seattle.   (Ted S. Warren / Associated Press)

Amazon founder and CEO Jeff Bezos demonstrates the Fire Phone in Seattle.  (David Ryder / Getty Images)

Amazon CEO Jeff Bezos holds a slide show controller and applauds at the start of the launch event for the new Amazon Fire Phone in Seattle.  (Ted S. Warren / Associated Press)