HEARD ON THE BEAT / ADVERTISING & MARKETING

Got Discover Card Account? Omnicom Group’s Goodby, Silverstein & Partners, of San Francisco, creator of the “Got Milk?” ads, has landed the estimated $80-million advertising account of Discover Card. The account had been handled by Omnicom sister agency DDB Needham, Chicago, for the last 11 years. Last month, however, DDB Needham withdrew from the Discover Financial Services review. The move followed parent company Morgan Stanley Dean Witter & Co.’s decision earlier this year to consolidate its estimated $200-million media account at Leo Burnett Co.’s Starcom Media Services. Burnett, which has handled corporate advertising for Dean Witter since 1988, was thought to have the inside track on the Discover Card review, which was led by former Burnett executive Catherine Davis. She is now vice president of advertising and communication at Riverwoods, Ill.-based Discover.